Amy McHugh/ OWNER & CREATIVE DIRECTOR
Amy started off her career with the company Toni & Guy UK at 17 years old as an assistant, where she
completed a two year apprenticeship. From there she went on to finish her training in one of Toni & Guy’s prestigious academies in London. After being a stylist for two years, Amy & Darren went on to own their own Toni & Guy salon. In that time Amy was involved in education and also reached the finals of Wella Trend Vision. As salon owners, they won the Franchisee of the Year Award, which was a huge achievement in their first year. From there they came stateside to open essensuals London which is still very much a part of the Toni & Guy UK brand. As well as being involved in the education of the staff, Amy became an ambassador for their product line Label m.
“The reason I have been with this company for 12 years, is that I strongly believe in the education we offer, we have been going strong as a company for 50 years now.”
“My love and my strength is definitely classic shapes. To me, there is nothing more satisfying than seeing something that is simple but beautifully executed. My other strength and love is women’s short hair; Looking at the shape of someone’s face and giving them a style that enhances their best features and brings their face to life.”
“Whenever I have a client in my chair, new or existing, their consultation is about their lifestyle, their daily routine at home, facial shape, hair texture and being realistic about what we can achieve. You will always be sent away with a style that looks as fabulous when you do it at home, and not just on the day you walk out of the salon. I love not only educating my staff, but also educating my clients with my expertise.”
Nilda Ramos / MANAGER & EDUCATOR
Discovering her passion at a young age enabled Nilda to become the seasoned, talented stylist she is today. Before joining the essensuals London team, she was mentored by Milan Frusone, whom she owes a great deal of her technical awareness and professionalism to. Her work speaks for itself and has been rewarded with the prestigious recognition she constantly receives from the community. Nilda has always made it a priority to continuously grow in her career and that has led her to become Creative Director at essensuals London.
Education is very important to her and keeps her up to date with today’s styles and trends. Nilda has been educated by the industry’s most talented, Label. M International Art Directors. Her training includes Toni and Guys hair cutting, educated on Label M. product knowledge, along with a Creative Cutting class taught up close and personal by the International Art Directing team. She specializes in exquisite bridal hair and make-up. Nilda genuinely aspires to make each and every one of her clients feel glamorous and radiant.
Kellie D’Ascenzo / TECHNICAL EDUCATOR, COLOR
When it comes to colour, our Senior Technician Kellie is a true artist. She is known to concoct custom colours to create a personalized look for each and every client. With a background as a Cosmetology Instructor at Jean Madeline of Philadelphia and Rizzieri Aveda School, Kellie’s expertise is unparalleled. From taking Master’s Courses to teaching them, she has obtained an extensive education in advanced techniques and colouring methods. Drawing inspiration from current trends combined with over 7 years of industry experience, Kellie is versatile and able to easily adapt to each client’s needs. “Its about looking at more than just skin tone and eye colour; its about really seeing the client and who they are, then transforming their hair into a true expression of themselves.” Whether it be a soft classic look or a one of a kind colour tailor made for you, Kellie is passionate about collaborating with her clients to bring their ideas to life.
Holly Wilcox / MASTER COLORIST & TECHNICAL EDUCATOR, COLOR
Starting at a very young age Holly discovered her passion for the beauty industry. It all began with her experimenting with hair color at home. From there she began braiding and doing up dos on friends for formals and proms. Ultimately she decided to attend Empire Beauty School and get her NJ State Board Cosmetology License. Before joining essensuals London she attended classes with Nick Arrojo, Goldwell , Socap hair extensions, and Keratin Complex.
Holly decided she needed new challenges and became a member of our team as a Technician (color specialist). She was retrained in the TONI&GUY Future Classics by Amy and Darren McHugh who continuously educate her along with the other team members. She has been to the Goldwell academy in Baltimore MD for further training not to mention other in salon classes as well. Holly is big in to social networking and very fashion forward, she is constantly challenging herself to stay up to date with the newest up and coming trends by going to as well as participating in many networking events.
Paige Boone / COLOR TECHNICIAN
After one tour of the Rizzieri Aveda school Paige knew the beauty industry was for her. Being that she began her journey at one of the most prestigious schools in South Jersey she felt that she was starting off on the right track. She graduated at the top of her class and passed her State Board test obtaining her New Jersey State Board Cosmetology license. Shortly after graduating, Paige new that she needed a prestigious salon and joined the essensuals London team, a perfect start to her career. She started assisting and learning how to read the salon. Here she is being continuously educated by our staff. She has since been retrained in Toni and Guy techniques and Goldwell hair color. In addition to learning how to help clients choose both styles and colors that work for them, Paige has learned how to educate her clients as well. With a passion for simple looks, shapes and colors she finds that the classics often suit her clients best.
Terry Ellis / STYLE DIRECTOR
Terry Ellis joins the team at Essensuals London, Cherry Hill as a Style Director. An expert in both styling and hair color, Terry is able to provide clients with a complete experience from start to finish. Though he specializes in ethnic hair, Terry provides clients of all hair types with his trademark wit and wisdom, which he gleaned during a childhood split between Southern New Jersey, New York and Germany. Terry studied at both Rizzieri Aveda Beauty School and Johnson & Wales University, where he earned a degree in Fashion Marketing & Merchandising. This allows him to pursue a holistic approach with his clients, taking into account the client’s fashion persona when suggesting hair styles and solutions.